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    Brands are taking a DTC marketing approach to make food and beverage samples accessible to online consumers

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    Consumer sentiment analysis shows purpose-driven brands creating positive impact are seen as most innovative, by using their platforms to harness the power of global perspective through their local strategies

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    Come meet pioneering retail minds from Target, Hershey's, Eileen Fisher and more in NYC from Jan 13-19

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    Ahead of b8ta's site tour during New York Retail Innovation Week, founder and president Phillip Raub shares insights into how brands can better serve consumers with retail that prioritizes experience, engagement and education over transaction, using technology to build next-gen brick-and-mortar stores that focus on discovery

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    The Playroom from Fatherly is the online parenting and lifestyle publication's first major experiential consumer activation, taking the form of a playful and shoppable family popup designed to drive engagement and product sales in a more authentic way

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    Brands are using contests and open calls for suggestions to create new flavors, building a sense of ownership between customer and product

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    Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, Dirty Lemon founder and CEO Zak Normandin tells PSFK how he is pioneering a new kind of beverage brand built around strong customer relationships, seamless retail technology, and innovative product

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    Before speaking at PSFK's Future of Retail 2019 Conference on January 16, Amy Vener of Pinterest shares key insights on how the social inspiration platform is helping brands bring the discovery stage of shopping to ecommerce, as well as why visual search is the future of digital retail

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    Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, Lively CEO and founder Michelle Cordeiro explains how the women's apparel company is marshaling the power of community to build a brand that is consumer-centric, data-driven and focused on maintaining a dialogue with its audience

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    Ahead of speaking at PSFK's Future of Retail Conference on January 16, CEO Healey Cypher explains how technological solutions provider ZIVELO focuses on enabling seamless design-led digital integrations for brick-and-mortar retailers, removing friction from the customer experience to foster efficient and enjoyable shopping

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    Before partaking in a panel on Retail Tech Strategies for 2019, VP of ecommerce app Caravel, Adriana Krasniansky, speaks about using technology like AI and machine learning to help brands build better e-shopping experiences, enabling streamlined and enjoyable customer journeys

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    KPMG industrial manufacturing expert discusses how bots, autonomous deliveries and 'must-go' experiences will start to reshape the shopping landscape this year

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    Ahead of partaking in the panel Why Consumer-Centric Brands Win on January 15, Harry's VP of marketing, Lorna Peters, explains the digital-first brand's journey from DTC to selling with mass retailers all whilst maintaining its commitment to consumer needs and values

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    Media publications encourage subscription purchasing  by offering in-depth and inciting content behind a paywall

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    Brands are building communities around their content, fostering relationships between customers in order to increase loyalty

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    In this excerpt from PSFK's recently launched Retail Health & Wellness Debrief, take a look at eight of the most surprising retailers to embrace the evergreen health & wellness trend, speaking to its importance among consumers

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    Jeffrey Hill, CEO of Hill-3 Investments, explains the enormous potential within the cannabis and CBD space, and how increasing understanding of its use across health and fitness industries combined with its financial impact at state and federals is driving its meteoric growth

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    Ahead of speaking at the Retail Tech Strategies for 2019 panel at NYRIW, UM Worldwide EVP and global chief innovation officer, Chad Stoller, shares insights on how DTC brands have cornered the market on consumers' attention by capturing it at its source—on social media—and how other brands can take a page from their book to compete in a digitally and socially driven landscape

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    Ahead of NYRIW panel New Destinations For Airport Retail, the VP of FRCH Design Worldwide, maker of experiences for brands from Simon to American Girl, gives her take on the future of airport retail design

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    The following research gives an overview on the toy industry, examining new ways brands and retailers are thinking about maximizing engagement around traditional formats and rethinking what’s possible with new technologies and channels.

    This research paper also provides insight and examples of how brands are driving relevance through playful and interactive marketing, experiential and educational retail, and lifestyle immersion

    Published January 2019 #big-box #children #disney #education #engagement #interactive-content #papers #party-city #premium #retail #target #toy #walmart

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